Bud Fruend was born in New York City and grew up in New Rochelle. He graduated from Hackley High School in 1974, where he was involved in photography and publication of the yearbook. He attended Ithaca College and was active on campus as a photographer and worked in the Ithaca College Office of Communications. Upon graduation in 1978 with a degree in cinema photography, he founded Fotos by Freund in Greenwich, doing freelance photo work for ad agencies, PR firms and Fortune 500 companies. In 1998, he renamed the firm Advanced Photo Imaging to reflect digital imaging and multimedia capabilities. From 2003 to the present, he has migrated into computer support for small businesses, homes and families. Bud resides in Stamford and is married to Cathy Bernstein. They have two daughters. Bud is active in SCORE and BNI. He enjoys technology, bike riding and cooking.