Prior to joining YPCCC, he was a vice president at GfK North America, where he specialized in public opinion, thought leadership, social marketing, and strategic communications research. At GfK, Geoff co-founded and was the GfK director of the Associated Press-GfK Poll, which covers a range of current political and social topics and is one of the most widely reported media polls in the world, reaching upwards of an estimated two billion people monthly.
He was also a chief research advisor for the Meth Project, a philanthropic organization devoted to reducing methamphetamine use among teens.
In 2011, it was ranked by Barron’s Magazine as the third-most effective philanthropy in the world. In the environmental arena, Geoff served as research consultant to The Sustaining Family Forests Initiative. He has also conducted national polls on environmental topics for Yale and Stanford.